Dancing Crab

Dancing Crab’s useless function is a crab that will not stop dancing. Nobody ordered it. Everybody remembers it. A seafood restaurant whose whole identity is a cast of characters that will not stop dancing. The quiet half is paper, hairline rules and wide-set capitals. The loud half is a crab on roller skates, painted by hand and let loose across all of it. The menu. A wide-tracked wordmark that behaves like a stamp, and the crab, painted once and never redrawn as a vector. Menus on clipboards: tracked capitals for the dishes, blue handwriting for the jokes. Sardine shuffle, tuna twist, oyster waltz, crab disco. Aprons make the kitchen part of the show. One crab, centred, on everything that gets spilled on. The plate. Crab red carries the characters and salt blue the motion lines; black is only for the words you need to read.