Useless Function

Raw Materials

Brand design2026Identity, art direction, app5 photographs
Raw Materials’ useless function is a marble. Your screenshots never needed one, and nobody has ever loved a folder. A brand for the raw material of a creative life: the screenshots, voice memos and half-remembered lines that never had a home. Every saved thing becomes a marble, a small glass sphere with a colour field moving inside it. Warm paper, near-black ink and an editorial photographic voice, around an app with black screens where the marbles do all the colour work. The photography: people caught mid-life, the moment a line arrives. Home. Every saved thing is a marble; the newest rises to the top. One marble opened. The colour field inside is unique to what it holds. Add: record, write, photograph, paste a link. Anything on the phone becomes material. A raw material: the photograph, the date, and a note to yourself.